{"id":1182,"date":"2021-02-08T23:01:46","date_gmt":"2021-02-08T22:01:46","guid":{"rendered":"https:\/\/b13sfdy.myrdbx.io\/?p=1182"},"modified":"2021-11-12T18:34:03","modified_gmt":"2021-11-12T17:34:03","slug":"mit-einer-digitalen-innenstadt-den-lokalen-handel-staerken","status":"publish","type":"nnc-playbook-posts","link":"https:\/\/b13sfdy.myrdbx.io\/nnc-playbook-post\/mit-einer-digitalen-innenstadt-den-lokalen-handel-staerken\/","title":{"rendered":"Mit einer digitalen Innenstadt den lokalen Handel st\u00e4rken"},"content":{"rendered":"<p><span data-contrast=\"auto\">Die Corona-Pandemie hinterl\u00e4sst ihre Spuren im lokalen Handel. Die verordneten Ladenschlie\u00dfungen haben vielen station\u00e4ren H\u00e4ndler*innen zugesetzt \u2013 durch die hohen Umsatzeinbr\u00fcche m\u00fcssen <\/span><span data-contrast=\"auto\">sie<\/span><span data-contrast=\"auto\"> um ihre Existenz f\u00fcrchten. Wer bisher keinen Online-Shop betreibt, bleibt auf seinen Waren sitzen.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Hier setzt <a href=\"https:\/\/www.downtown.shop\/\">Downtown<\/a> an: eine neue digitale Plattform f\u00fcr St\u00e4dte, Gemeinden und Verb\u00e4nde mit dem Ziel, den lokalen Handel in der Corona-Krise zu unterst\u00fctzen. Hervorgegangen aus einem spontanen <\/span><span data-contrast=\"auto\">Hackathon<\/span><span data-contrast=\"auto\"> der Initiative \u201eH\u00e4ndler helfen H\u00e4ndlern\u201c bietet Downtown station\u00e4ren H\u00e4ndler*innen die technischen M\u00f6glichkeiten, um ihre Produkte schnell und unkompliziert<\/span> <span data-contrast=\"auto\">im Internet<\/span><span data-contrast=\"auto\"> zu verkaufen. Als zentrale Plattform f\u00fcr alle lokalen Waren- und Dienstleistungsangebote der Region l\u00e4dt die digitale Innenstadt Kund*innen zu einem Einkaufsbummel in ihren Lieblingsgesch\u00e4ften ein. Downtown ist ein nicht kommerzielles Open-Source-Projekt, an dem jeder mitarbeiten kann.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong>Was ist daran interessant?\u00a0<\/strong><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"27\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Die Corona-Krise verdeutlicht die Grenzen des station\u00e4ren Einzelhandels. Auch H\u00e4ndler*innen <\/span><span data-contrast=\"auto\">mit starkem lokalem Bezug<\/span><span data-contrast=\"auto\"> werden k\u00fcnftig auf digitale Dienstleistungen setzen<\/span><span data-contrast=\"auto\"> m\u00fcssen<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"27\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Das Projekt vereint die digitale Welt mit dem station\u00e4ren Handel.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"27\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Es entsteht eine neue Solidarit\u00e4t \u2013 Kund*innen halten H\u00e4ndler*innen die Treue und H\u00e4ndler*innen helfen H\u00e4ndler*innen.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong>Potenziale<\/strong><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"26\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Netzwerke wie diese st\u00e4rken das kooperative und solidarische Zusammenleben in einer Stadt.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"26\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Digitale Technologien helfen, eine neue N\u00e4he <\/span><span data-contrast=\"auto\">zwischen Konsument<\/span><span data-contrast=\"auto\">*innen und H\u00e4ndler*innen herzustellen \u2013 z.B. durch pers\u00f6nliche Beratungen \u00fcber WhatsApp oder Instagram.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"26\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Starke lokale Online-Marktpl\u00e4tze <\/span><span data-contrast=\"auto\">k\u00f6nnen <\/span><span data-contrast=\"auto\">Lieferwege<\/span> <span data-contrast=\"auto\">verk\u00fcrzen<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Quelle: <\/span><a href=\"https:\/\/www.downtown.shop\/\"><span data-contrast=\"none\">Downtown<\/span><\/a><span data-contrast=\"none\">, <\/span><span data-contrast=\"auto\">Bildquelle<\/span><span data-contrast=\"auto\">: \u00a9 H\u00e4ndler helfen H\u00e4ndlern<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":3197,"template":"","categories":[43],"tags":[],"class_list":["post-1182","nnc-playbook-posts","type-nnc-playbook-posts","status-publish","has-post-thumbnail","hentry","category-experimente-wagen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v23.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mit einer digitalen Innenstadt den lokalen Handel st\u00e4rken | Urban Change Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b13sfdy.myrdbx.io\/nnc-playbook-posts\/mit-einer-digitalen-innenstadt-den-lokalen-handel-staerken\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mit einer digitalen Innenstadt den lokalen Handel st\u00e4rken\" \/>\n<meta property=\"og:description\" content=\"Die Corona-Pandemie hinterl\u00e4sst ihre Spuren im lokalen Handel. 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