{"id":1182,"date":"2021-02-08T23:01:46","date_gmt":"2021-02-08T22:01:46","guid":{"rendered":"https:\/\/urbanchangeacademy.com\/?p=1182"},"modified":"2021-11-12T18:34:03","modified_gmt":"2021-11-12T17:34:03","slug":"mit-einer-digitalen-innenstadt-den-lokalen-handel-staerken","status":"publish","type":"nnc-playbook-posts","link":"https:\/\/urbanchangeacademy.com\/nnc-playbook-post\/mit-einer-digitalen-innenstadt-den-lokalen-handel-staerken\/","title":{"rendered":"Mit einer digitalen Innenstadt den lokalen Handel st\u00e4rken"},"content":{"rendered":"<p><span data-contrast=\"auto\">Die Corona-Pandemie hinterl\u00e4sst ihre Spuren im lokalen Handel. Die verordneten Ladenschlie\u00dfungen haben vielen station\u00e4ren H\u00e4ndler*innen zugesetzt \u2013 durch die hohen Umsatzeinbr\u00fcche m\u00fcssen <\/span><span data-contrast=\"auto\">sie<\/span><span data-contrast=\"auto\"> um ihre Existenz f\u00fcrchten. Wer bisher keinen Online-Shop betreibt, bleibt auf seinen Waren sitzen.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Hier setzt <a href=\"https:\/\/www.downtown.shop\/\">Downtown<\/a> an: eine neue digitale Plattform f\u00fcr St\u00e4dte, Gemeinden und Verb\u00e4nde mit dem Ziel, den lokalen Handel in der Corona-Krise zu unterst\u00fctzen. Hervorgegangen aus einem spontanen <\/span><span data-contrast=\"auto\">Hackathon<\/span><span data-contrast=\"auto\"> der Initiative \u201eH\u00e4ndler helfen H\u00e4ndlern\u201c bietet Downtown station\u00e4ren H\u00e4ndler*innen die technischen M\u00f6glichkeiten, um ihre Produkte schnell und unkompliziert<\/span> <span data-contrast=\"auto\">im Internet<\/span><span data-contrast=\"auto\"> zu verkaufen. Als zentrale Plattform f\u00fcr alle lokalen Waren- und Dienstleistungsangebote der Region l\u00e4dt die digitale Innenstadt Kund*innen zu einem Einkaufsbummel in ihren Lieblingsgesch\u00e4ften ein. Downtown ist ein nicht kommerzielles Open-Source-Projekt, an dem jeder mitarbeiten kann.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong>Was ist daran interessant?\u00a0<\/strong><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"27\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Die Corona-Krise verdeutlicht die Grenzen des station\u00e4ren Einzelhandels. Auch H\u00e4ndler*innen <\/span><span data-contrast=\"auto\">mit starkem lokalem Bezug<\/span><span data-contrast=\"auto\"> werden k\u00fcnftig auf digitale Dienstleistungen setzen<\/span><span data-contrast=\"auto\"> m\u00fcssen<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"27\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Das Projekt vereint die digitale Welt mit dem station\u00e4ren Handel.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"27\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Es entsteht eine neue Solidarit\u00e4t \u2013 Kund*innen halten H\u00e4ndler*innen die Treue und H\u00e4ndler*innen helfen H\u00e4ndler*innen.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong>Potenziale<\/strong><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"26\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Netzwerke wie diese st\u00e4rken das kooperative und solidarische Zusammenleben in einer Stadt.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"26\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Digitale Technologien helfen, eine neue N\u00e4he <\/span><span data-contrast=\"auto\">zwischen Konsument<\/span><span data-contrast=\"auto\">*innen und H\u00e4ndler*innen herzustellen \u2013 z.B. durch pers\u00f6nliche Beratungen \u00fcber WhatsApp oder Instagram.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"26\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Starke lokale Online-Marktpl\u00e4tze <\/span><span data-contrast=\"auto\">k\u00f6nnen <\/span><span data-contrast=\"auto\">Lieferwege<\/span> <span data-contrast=\"auto\">verk\u00fcrzen<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Quelle: <\/span><a href=\"https:\/\/www.downtown.shop\/\"><span data-contrast=\"none\">Downtown<\/span><\/a><span data-contrast=\"none\">, <\/span><span data-contrast=\"auto\">Bildquelle<\/span><span data-contrast=\"auto\">: \u00a9 H\u00e4ndler helfen H\u00e4ndlern<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":3197,"template":"","categories":[43],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mit einer digitalen Innenstadt den lokalen Handel st\u00e4rken | Urban Change Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/urbanchangeacademy.com\/nnc-playbook-posts\/mit-einer-digitalen-innenstadt-den-lokalen-handel-staerken\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mit einer digitalen Innenstadt den lokalen Handel st\u00e4rken\" \/>\n<meta property=\"og:description\" content=\"Die Corona-Pandemie hinterl\u00e4sst ihre Spuren im lokalen Handel. Die verordneten Ladenschlie\u00dfungen haben vielen station\u00e4ren H\u00e4ndler*innen zugesetzt \u2013 durch die hohen Umsatzeinbr\u00fcche m\u00fcssen sie um ihre Existenz f\u00fcrchten. Wer bisher keinen Online-Shop betreibt, bleibt auf seinen Waren sitzen.\u00a0 Hier setzt Downtown an: eine neue digitale Plattform f\u00fcr St\u00e4dte, Gemeinden und Verb\u00e4nde mit dem Ziel, den lokalen [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/urbanchangeacademy.com\/nnc-playbook-posts\/mit-einer-digitalen-innenstadt-den-lokalen-handel-staerken\/\" \/>\n<meta property=\"og:site_name\" content=\"Urban Change Academy\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-12T17:34:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/urbanchangeacademy.com\/wp-content\/uploads\/2021\/02\/5d062add-1b61-4b6a-b7e2-fcc0136c6793.png-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@uchangeacademy\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/urbanchangeacademy.com\/en\/nnc-playbook-posts\/mit-einer-digitalen-innenstadt-den-lokalen-handel-staerken\/\",\"url\":\"https:\/\/urbanchangeacademy.com\/en\/nnc-playbook-posts\/mit-einer-digitalen-innenstadt-den-lokalen-handel-staerken\/\",\"name\":\"Mit einer digitalen Innenstadt den lokalen Handel st\u00e4rken | Urban Change Academy\",\"isPartOf\":{\"@id\":\"https:\/\/urbanchangeacademy.com\/#website\"},\"datePublished\":\"2021-02-08T22:01:46+00:00\",\"dateModified\":\"2021-11-12T17:34:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/urbanchangeacademy.com\/en\/nnc-playbook-posts\/mit-einer-digitalen-innenstadt-den-lokalen-handel-staerken\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/urbanchangeacademy.com\/en\/nnc-playbook-posts\/mit-einer-digitalen-innenstadt-den-lokalen-handel-staerken\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/urbanchangeacademy.com\/en\/nnc-playbook-posts\/mit-einer-digitalen-innenstadt-den-lokalen-handel-staerken\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/urbanchangeacademy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mit einer digitalen Innenstadt den lokalen Handel st\u00e4rken\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/urbanchangeacademy.com\/#website\",\"url\":\"https:\/\/urbanchangeacademy.com\/\",\"name\":\"Urban Change Academy\",\"description\":\"Werde Teil einer neuen Stadtentwicklungskultur\",\"publisher\":{\"@id\":\"https:\/\/urbanchangeacademy.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/urbanchangeacademy.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/urbanchangeacademy.com\/#organization\",\"name\":\"Urban Change Academy\",\"url\":\"https:\/\/urbanchangeacademy.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/urbanchangeacademy.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/urbanchangeacademy.com\/wp-content\/uploads\/2020\/07\/logo_uca_urban_change_academy_white-transparent.png\",\"contentUrl\":\"https:\/\/urbanchangeacademy.com\/wp-content\/uploads\/2020\/07\/logo_uca_urban_change_academy_white-transparent.png\",\"width\":3858,\"height\":3118,\"caption\":\"Urban Change Academy\"},\"image\":{\"@id\":\"https:\/\/urbanchangeacademy.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/urbanchangeacademy\/\",\"https:\/\/www.linkedin.com\/company\/urbanchangeacademy\",\"https:\/\/twitter.com\/uchangeacademy\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mit einer digitalen Innenstadt den lokalen Handel st\u00e4rken | Urban Change Academy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/urbanchangeacademy.com\/nnc-playbook-posts\/mit-einer-digitalen-innenstadt-den-lokalen-handel-staerken\/","og_locale":"de_DE","og_type":"article","og_title":"Mit einer digitalen Innenstadt den lokalen Handel st\u00e4rken","og_description":"Die Corona-Pandemie hinterl\u00e4sst ihre Spuren im lokalen Handel. Die verordneten Ladenschlie\u00dfungen haben vielen station\u00e4ren H\u00e4ndler*innen zugesetzt \u2013 durch die hohen Umsatzeinbr\u00fcche m\u00fcssen sie um ihre Existenz f\u00fcrchten. Wer bisher keinen Online-Shop betreibt, bleibt auf seinen Waren sitzen.\u00a0 Hier setzt Downtown an: eine neue digitale Plattform f\u00fcr St\u00e4dte, Gemeinden und Verb\u00e4nde mit dem Ziel, den lokalen [&hellip;]","og_url":"https:\/\/urbanchangeacademy.com\/nnc-playbook-posts\/mit-einer-digitalen-innenstadt-den-lokalen-handel-staerken\/","og_site_name":"Urban Change Academy","article_modified_time":"2021-11-12T17:34:03+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/urbanchangeacademy.com\/wp-content\/uploads\/2021\/02\/5d062add-1b61-4b6a-b7e2-fcc0136c6793.png-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@uchangeacademy","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/urbanchangeacademy.com\/en\/nnc-playbook-posts\/mit-einer-digitalen-innenstadt-den-lokalen-handel-staerken\/","url":"https:\/\/urbanchangeacademy.com\/en\/nnc-playbook-posts\/mit-einer-digitalen-innenstadt-den-lokalen-handel-staerken\/","name":"Mit einer digitalen Innenstadt den lokalen Handel st\u00e4rken | Urban Change Academy","isPartOf":{"@id":"https:\/\/urbanchangeacademy.com\/#website"},"datePublished":"2021-02-08T22:01:46+00:00","dateModified":"2021-11-12T17:34:03+00:00","breadcrumb":{"@id":"https:\/\/urbanchangeacademy.com\/en\/nnc-playbook-posts\/mit-einer-digitalen-innenstadt-den-lokalen-handel-staerken\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/urbanchangeacademy.com\/en\/nnc-playbook-posts\/mit-einer-digitalen-innenstadt-den-lokalen-handel-staerken\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/urbanchangeacademy.com\/en\/nnc-playbook-posts\/mit-einer-digitalen-innenstadt-den-lokalen-handel-staerken\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/urbanchangeacademy.com\/"},{"@type":"ListItem","position":2,"name":"Mit einer digitalen Innenstadt den lokalen Handel st\u00e4rken"}]},{"@type":"WebSite","@id":"https:\/\/urbanchangeacademy.com\/#website","url":"https:\/\/urbanchangeacademy.com\/","name":"Urban Change Academy","description":"Werde Teil einer neuen Stadtentwicklungskultur","publisher":{"@id":"https:\/\/urbanchangeacademy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/urbanchangeacademy.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/urbanchangeacademy.com\/#organization","name":"Urban Change Academy","url":"https:\/\/urbanchangeacademy.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/urbanchangeacademy.com\/#\/schema\/logo\/image\/","url":"https:\/\/urbanchangeacademy.com\/wp-content\/uploads\/2020\/07\/logo_uca_urban_change_academy_white-transparent.png","contentUrl":"https:\/\/urbanchangeacademy.com\/wp-content\/uploads\/2020\/07\/logo_uca_urban_change_academy_white-transparent.png","width":3858,"height":3118,"caption":"Urban Change Academy"},"image":{"@id":"https:\/\/urbanchangeacademy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/urbanchangeacademy\/","https:\/\/www.linkedin.com\/company\/urbanchangeacademy","https:\/\/twitter.com\/uchangeacademy"]}]}},"_links":{"self":[{"href":"https:\/\/urbanchangeacademy.com\/wp-json\/wp\/v2\/nnc-playbook-posts\/1182"}],"collection":[{"href":"https:\/\/urbanchangeacademy.com\/wp-json\/wp\/v2\/nnc-playbook-posts"}],"about":[{"href":"https:\/\/urbanchangeacademy.com\/wp-json\/wp\/v2\/types\/nnc-playbook-posts"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/urbanchangeacademy.com\/wp-json\/wp\/v2\/media\/3197"}],"wp:attachment":[{"href":"https:\/\/urbanchangeacademy.com\/wp-json\/wp\/v2\/media?parent=1182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/urbanchangeacademy.com\/wp-json\/wp\/v2\/categories?post=1182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/urbanchangeacademy.com\/wp-json\/wp\/v2\/tags?post=1182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}