{"id":2606,"date":"2021-02-02T11:03:31","date_gmt":"2021-02-02T10:03:31","guid":{"rendered":"https:\/\/urbanchangeacademy.com\/?p=2606"},"modified":"2021-11-12T18:33:46","modified_gmt":"2021-11-12T17:33:46","slug":"eine-gemeinsame-digitale-plattform-fuer-lokale-laeden-in-groningen","status":"publish","type":"nnc-playbook-posts","link":"https:\/\/urbanchangeacademy.com\/nnc-playbook-post\/eine-gemeinsame-digitale-plattform-fuer-lokale-laeden-in-groningen\/","title":{"rendered":"Eine gemeinsame digitale Plattform f\u00fcr lokale L\u00e4den in Groningen"},"content":{"rendered":"<p><span data-contrast=\"auto\">Die Pandemie setzt den lokalen Einzelhandel extrem unter Druck. Bislang profitiert davon vor allem der Onlinehandel, der von Amazon dominiert wird. In Groningen wurde deshalb eine Online-Shopping Plattform von der Stadt finanziert, um lokalen Gesch\u00e4ften den Weiterverkauf samt Lieferung im Stadtgebiet zu erm\u00f6glichen.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Zudem steht die Stadt Groningen f\u00fcr die Lieferkosten per Lastenrad, damit das Angebot auch gegen Services wie Amazon Prime bestehen kann. Bereits 120 H\u00e4ndler*innen sind Teil von <\/span><a href=\"https:\/\/warenhuis.groningen.nl\/\"><span data-contrast=\"none\">Warenhuis Groningen<\/span><\/a><span data-contrast=\"auto\">. Die Stadt hat ihren Besch\u00e4ftigten zudem jeweils einen 10 Euro Einkaufs-Gutschein f\u00fcr die Plattform geschenkt.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Das Projekt wurde finanziert mit Mitteln aus dem Innovationsfonds f\u00fcr Unternehmen, die mit smarten L\u00f6sungen auf die Auswirkungen der Pandemie eingehen. Der Fonds hat ein <\/span><span data-contrast=\"auto\">F\u00f6rdervolumen<\/span><span data-contrast=\"auto\"> von insgesamt 250.000 Euro. Inzwischen wird die Unterst\u00fctzung von <\/span><span data-contrast=\"auto\">Warenhuis<\/span><span data-contrast=\"auto\"> Groningen au\u00dferhalb des Corona Innovation Fund fortgesetzt.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong>Warum ist das interessant?\u00a0<\/strong><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"38\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Praxis-orientierte F\u00f6rderung des Einzelhandels, die den lokalen L\u00e4den dabei hilft, weiter ihre Waren zu verkaufen.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"38\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Mehr als hundert teilnehmende H\u00e4ndler*innen machen die Plattform attraktiv f\u00fcr Konsument*innen.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"38\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Einsatz von Lastenr\u00e4dern zur Lieferung unterst\u00fctzt nachhaltige Mobilit\u00e4t.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong>Potenziale<\/strong><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"39\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Der Ansatz d\u00fcrfte f\u00fcr die meisten St\u00e4dte in Europa relevant sein \u2013 sehr hohes Transferpotenzial.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"39\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Mit Hilfe der Plattform k\u00f6nnen die H\u00e4ndler*innen auch in Zukunft komfortable Services f\u00fcr ihre Kund*innen anbieten und somit konkurrenzf\u00e4hig gegen\u00fcber dem Online-Handel bleiben.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"39\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Welche anderen Anwendungsszenarien gibt es f\u00fcr die lokale Vernetzung bzw. Kooperationen?<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Quelle: <\/span><a href=\"https:\/\/covidnews.eurocities.eu\/2020\/04\/20\/groningen-fund-for-entrepreneurial-solutions\/\"><span data-contrast=\"none\">Eurocities<\/span> <span data-contrast=\"none\">Covid<\/span><span data-contrast=\"none\"> News<\/span><\/a><span data-contrast=\"none\">, <\/span><span data-contrast=\"auto\">Bildquelle<\/span><span data-contrast=\"auto\">: \u00a9 <\/span><span data-contrast=\"auto\">Warenhuis<\/span><span data-contrast=\"auto\"> Groningen<\/span><\/p>\n","protected":false},"featured_media":3383,"template":"","categories":[42],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eine gemeinsame digitale Plattform f\u00fcr lokale L\u00e4den in Groningen | Urban Change Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/urbanchangeacademy.com\/nnc-playbook-posts\/eine-gemeinsame-digitale-plattform-fuer-lokale-laeden-in-groningen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eine gemeinsame digitale Plattform f\u00fcr lokale L\u00e4den in Groningen\" \/>\n<meta property=\"og:description\" content=\"Die Pandemie setzt den lokalen Einzelhandel extrem unter Druck. 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